Global smartphone shipments grew 5% YoY in Q3 2024, with Apple achieving a record-high third-quarter shipment volume.Apple's growth is driven by strong demand in emerging economies and the early stages of a replacement cycle in North America, China, and Europe.Samsung and Apple tied with 18% market share, while Xiaomi held 14% and OPPO reclaimed the fourth spot with 9% market share.The ongoing strong demand for iPhone 15 series, along with Apple's legacy models, played a crucial role in their Q3 performance.