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Apple Intelligence Tools Aim at Making Siri and Shopping Smarter

  • Apple launched artificial intelligence features that could reshape online and in-store shopping.
  • The new features include integration with OpenAI's ChatGPT and offer capabilities like summarizing emails, transcribing phone calls, and performing natural language searches.
  • Industry experts anticipate the impact on retail, envisioning Siri acting as a real-time stylist, inventory checker, and payment assistant, transforming Apple's retail strategy from reactive to predictive.
  • Apple emphasizes privacy and security, with a focus on protecting users' information and preventing fraud using AI analysis.

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