Apple launched artificial intelligence features that could reshape online and in-store shopping.
The new features include integration with OpenAI's ChatGPT and offer capabilities like summarizing emails, transcribing phone calls, and performing natural language searches.
Industry experts anticipate the impact on retail, envisioning Siri acting as a real-time stylist, inventory checker, and payment assistant, transforming Apple's retail strategy from reactive to predictive.
Apple emphasizes privacy and security, with a focus on protecting users' information and preventing fraud using AI analysis.