Apple's version of AI, Apple Intelligence, will bring new features like textual summaries, image creation, and a more context-aware Siri.
However, Apple Intelligence falls short compared to major players like OpenAI, Google, and Meta in terms of AI capabilities.
The real impact of Apple AI will be normalizing AI and changing perceptions, making it less foreign or complex for users.
By working mainly on user data, Apple Intelligence aims to forge a new association between generative AI and personal information, making AI more socially and ethically acceptable.