<ul><li>Product positioning is a mental map a customer creates about a product's relative qualities compared to its competitors.</li><li>Product positioning statement reflects our product vs. the collective competition.</li><li>A product positioning statement is always formulated per each target market.</li><li>Before creating a product positioning statement, we need to establish that the product or products we consider as alternatives actually compete with our product.</li></ul>

Apple iPhone Product Positioning

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