<ul data-eligibleForWebStory="true"><li>In June 2025, Apple's research team released a paper titled 'The Illusion of Thinking' on the eve of WWDC, challenging the concept of 'thinking.'</li><li>The study, conducted by prominent researchers, explored the limitations of large reasoning models (LRMs) in AI research.</li><li>The researchers found that LRMs excel in a narrow range of puzzles but struggle with simpler tasks and more complex challenges.</li><li>LRMs simulate internal reasoning by chaining thoughts token by token, but their performance falters outside a specific range.</li><li>Apple's paper signifies a strategic shift rather than an apology, indicating a focus on on-device privacy, human-centric quality, and deploying reliable AI tools.</li></ul>

Apple Just Shattered the AI Hype — And No One’s Talking About It

Discover more