<ul><li>Apple reportedly dropped a plan to offer the iPhone to customers as a monthly subscription.</li><li>The idea was to make owning an iPhone like subscribing to an app - with consumers paying monthly fees and getting new phones each year - but Apple recently wound down the effort.</li><li>The effort had been ongoing since at least 2022, but Apple decided the potential reward wasn't worth the effort due to concerns about oversight by the Consumer Financial Protection Bureau.</li><li>The current iPhone Upgrade Program, which uses loans from Citizens Bank NA, will continue, as the plan to replace it with the subscription model has been dropped.</li></ul>

Apple killed plans to offer iPhone as a subscription

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