<ul><li>Apple is reportedly exploring adding AI search to its Safari web browser in alternative to Google.</li><li>Google has been paying Apple billions to be the default search engine on Safari, with Alphabet CEO Sundar Pichai confirming the revenue share.</li><li>Apple's potential move to AI search could challenge Google's dominance in the search market, increasing competition from companies like OpenAI and Perplexity.</li><li>Google aims to embed its Gemini AI technology in Apple's devices, while Apple has already partnered with OpenAI for ChatGPT in Siri.</li></ul>

Apple Looks To Add AI Search To Safari – Report

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