Apple has released a unique haptic trailer for the upcoming 'F1' movie starring Brad Pitt, exclusively available in the TV app on iPhone.
The trailer utilizes the iPhone's Taptic Engine to create vibrations that sync with the on-screen action, allowing users to feel engine vibrations and other effects.
To watch the trailer, iPhone users need iOS 18.4 or later and can locate it in the TV+ tab of the TV app.
In the movie, Brad Pitt plays an F1 driver who gets a second chance to join a struggling F1 team after a career-threatening accident.
The film is set to release in U.S. theaters on June 27 and will later stream on Apple TV+ post its theatrical run.
Apple's haptic trailer promotion is part of its broader marketing strategy for 'F1', aiming for a theatrical release followed by streaming on Apple TV+.