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Digitaltrends
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Apple retains lead in global smartwatch market, but cracks are growing
- Apple maintained its lead as the world’s top smartwatch brand in 2024.
- Apple's market share declined from 25% to 22% in 2024.
- The global smartwatch market shrunk for the first time ever in 2024.
- Chinese brands, such as Xiaomi and Huawei, experienced significant growth in smartwatch shipments.
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