Apple previewed new features at WWDC 2025, many of which 'sherlocked' existing third-party apps, causing dismay among developers.
Sherlocking refers to Apple incorporating features similar to those in third-party apps without compensation, dating back to the 'Sherlock' search tool.
iOS 26, iPadOS 26, macOS 26, and watchOS 26 introduced features that sherlocked popular existing apps including Raycast, Robokiller, Flighty, Alex for Xcode, Riverside, Bartender, Paste, and more.
New features like Enhanced Spotlight with Actions, Call Assist with Screening, Parcel Tracking in Wallet, and AI Model Integration in Xcode supplant functionalities offered by third-party apps.
Despite being sherlocked, some third-party apps may still offer additional functionalities, and developers may find ways to differentiate their products.
Apple's features include enhanced Spotlight, call screening, parcel tracking, flight tracking, AI model integration, local capture, Notes app for Apple Watch, menu bar control, and clipboard search.
Developers of sherlocked apps may enhance their products to provide unique value beyond what Apple offers.
Apple's sherlocking of apps at WWDC 2025 highlights the ongoing competition between Apple and third-party developers for user attention and loyalty.