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Apple switch to AI search could be a huge blow to Google

  • Apple is considering using AI search in Safari browser, potentially threatening Google's dominance in online searches.
  • Apple currently has a deal with Google, making Google the default search engine in Safari for which Google pays Apple $20 billion annually.
  • Apple's executive mentioned a decline in Safari searches attributed to the rise of AI as the primary search method online.
  • Apple is exploring AI integration with Google's Gemini tech, while startups like OpenAI and Perplexity are creating competition in the AI search space.

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