Apple is considering using AI search in Safari browser, potentially threatening Google's dominance in online searches.
Apple currently has a deal with Google, making Google the default search engine in Safari for which Google pays Apple $20 billion annually.
Apple's executive mentioned a decline in Safari searches attributed to the rise of AI as the primary search method online.
Apple is exploring AI integration with Google's Gemini tech, while startups like OpenAI and Perplexity are creating competition in the AI search space.