<ul><li>Apple is set to offer users in the EU the option to set third-party voice assistants as default on iPhones, replacing Siri, amidst criticism over Siri's limitations and struggles with competition.</li><li>This change will extend to iPads and Macs in the EU, aligning with Apple's efforts to comply with EU regulations and enhance user choice in its ecosystem, potentially allowing assistants like Amazon Alexa or Google Gemini as defaults.</li><li>Currently, Apple limits voice assistant use to Siri only, but this update would follow Apple's previous moves in promoting browser and maps app choice, reflecting the company's adaptation to regulatory pressures and fair market practices.</li><li>Although not officially confirmed, this shift could diminish Siri's importance in the EU, urging Apple to improve Siri or face reduced relevance, indicating a change towards increased openness and regulatory compliance.</li></ul>

Apple To Allow Third-Party Voice Assistants On iPhones In The EU

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