Apple is planning to enter the foldable phone market with the iPhone Fold, expected to become an annual release replacing the Pro Max as the flagship model.
The iPhone Fold is set to launch in 2026 and will not be a one-off product, indicating Apple's long-term commitment to foldable technology as the pinnacle of its iPhone lineup.
Apple aims to differentiate its foldable device by addressing issues like the display crease and developing a more robust hinge mechanism, potentially making it the most expensive iPhone in the $2,100 to $2,500 price range.
Consumers may face significant investments if the iPhone Fold becomes an annual release, targeting the ultra-premium segment of the market and requiring regular updates to stay current with Apple's flagship.