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Applied Design Thinking Part 1
- The author emphasizes on the importance of excellent teamwork and co-creation in achieving successful innovation.
- The author reminisces about his experience working on storage management software, where the team initially brainstormed product ideas that did not appeal to customers.
- In order to gain better market insight, he reached out to field sales engineers and technologists for customer feedback.
- The team eventually went on a trip to various cities across the US to get feedback from customers, leading to a product that was successful in meeting user needs and generating significant revenue.
- The author notes that developing simpatico within a team is an ongoing process that involves sharing meals, discussing sensitive topics, and finding compromises.
- The sharing of personal experiences fostered a sense of intimacy and deeper connection between team members.
- The output of the process led to numerous benefits, including well-documented raw intelligence, user stories, and narratives.
- Over time, the team improved the volume of interviews and processes, amassing over 200 interviews in various industries, including financial compliance, upstream oil and gas, and human resources.
- Having a database of past interviews enabled teams to explore new insights and bolster their designs.
- The author hopes to provide readers with a 'cookbook' for team building that can improve co-creation and innovation efforts in the future.
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