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Applied Design Thinking Part 2
- This article delves into part two of a series on applied design thinking. Specifically, it discusses the process of the Affinity Method for knowledge discovery, which enables crowd sourcing of hypotheses and creating hypotheses effortlessly quickly using work from others. In larger teams, it suggests breaking the problem into separate parts and assigning two smaller teams. The main intention of ideation is to produce multiple ideas, so even the least sensible ones are welcome in the Affinity process. The results of the ideation should be captured by the facilitator and organized to develop the next steps, such as building a set of testable ideas, assigning roles for creating collateral, and designing a system for the better handling of the resulting interview data analysis.
- The article also highlights a successful example of design thinking implementation by Hitachi in the oil and gas industry, describing how their team went beyond traditional bounds to develop effective solutions for sensing using design thinking strategies. The article also adds that design thinking can be applied to various domains to make the customer experience more seamless and efficient. Hitachi’s design thinking sessions enabled the team to analyze and synthesize extensive research and discussions with experts to generate clear concepts tested and validated by customers.
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