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Applied Design Thinking Part 4
- Interviewing target users can be tricky. Even when you have a negative start things can turn around. Not everything that your initial interview reveals is accurate; you’ll need multiple perspectives from people within the same company for innovation to strike.
- As an interviewer, one should only open their mouth to get other interviewees to engage or move the conversation along. Truthfully, facilitating a session with users requires experience and it is totally analog.
- The natural tendency for interview note-taking is to try and capture everything the interviewee says. If possible, ask and get explicit permission to record the session, as you’ll result in having the voice of the customer in your pocket.
- The most important part of D&D (discuss and debate) were the bonds formed between sales, engineering, architecture, product management, and research. Getting to the root of what a user in your target audience requires is essential to discover what needs to be built.
- The process to carefully interview users and capture results in a structured manner enables a stronger design that is defensible to your peers and superiors in the organization. It creates collateral that ages well as it accumulates over the course of time.
- While many of these processes seem obvious, they aren't used as widely as you expect in the practice of business.
- Therefore, if you follow along here, you can make a defensible difference in your efforts, and bring people along on your journey.
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