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Applying the Product Operating Model in Practice: A Professional Product Management Approach.
- The Product Operating Model is often referred to as Professional Product Management.
- A profession is a type of work with a shared mission, specialized skills, knowledge, experiences, and values.
- Professional Product Management aims to achieve product success by delivering valuable, viable, usable, desirable, and feasible products.
- The Professional Product Management Skills Framework has been developed to enable the practice of professional product management.
- Product management is often treated as project management, in which managing the team, project, budget, timelines, and delivery of outputs seem to be the core job.
- To drive meaningful change, product professionals need to focus on problems and opportunities, not delivery.
- Professional product management aims to establish visions, strategies, outcome-oriented roadmaps, value dashboards, and product analytics.
- Despite the growth of the product management community, many practitioners and organizations still operate without the professionalism that this field deserves.
- Implementing Professional Product Management can enable product managers to focus on outcomes and results rather than actions and outputs.
- Embracing Professional Product Management is key to driving meaningful change and elevating the profession of product management.
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