Ori Inbar, co-founder of Augmented World Expo, discussed the evolution of the AR market during an interview at AWE event.
The event's theme 'XR Is Going Mainstream' highlighted the convergence of AR and VR technologies.
Inbar showcased the capabilities of Snapchat's Spectacles glasses in utilizing AR for pool shots and discussed the industry's growth since 2010.
He mentioned the increasing adoption of mobile AR, especially among Gen Z, while hinting at the future potential of AR glasses like Spectacles.
The conversation delved into the differences between VR and AR devices, their field of view, and the potential integration of both technologies into a single device.
Inbar expressed optimism about the advancements in mixed reality experiences and the importance of designing AR content that seamlessly merges with the real world.
The dialogue touched on Apple's approach to AR with the Vision Pro headset and the ongoing developments in creating optimal AR/VR devices.