Music composer AR Rahman has partnered with Mahindra to create 75 meticulously-crafted sounds for upcoming all-electric models.
Rahman's team will design special sounds for various drive modes, dashboards, and experience moods, enhancing the sound experience in Mahindra's Born Electric EVs.
Speaking during the launch, Rahman said, "Had never imagined I would be creating music for EVs one day. My team and I are designing special sounds for drive modes, dashboard, experience moods."