The rapid advancement of AI challenges the traditional structure of the creative world and long-established rules.AI is reshaping video content creation by streamlining production processes like editing, aiding in faster and cheaper content production.YouTube is integrating AI tools like Inspirations, Dream Screen, Dream Track, and auto dubbing to enhance content creation.Auto dubbing feature on YouTube, utilizing AI for language translation, expands viewer accessibility and global reach for creators.YouTube is considering AI-driven features like video summarization for educational content and interactive quizzes for enhanced viewer experience.AI limitations in video content creation include challenges in generating coherent, high-quality sequences.Creators face regulations regarding marking AI-generated content on platforms like YouTube to ensure transparency and authenticity.The expansion of AI in video content production raises concerns about potential crises of originality and viewership engagement.YouTube aims to maintain a space for authentic content creation aided by AI tools, while preventing the influx of generic, AI-generated content.AI will serve as a tool to enhance creativity and efficiency for human creators, catering to faster realization of ideas at reduced costs.