A naukri.com initiative
Medium
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At ustwo, we work on products at different levels of maturity — from early stage concepts such as…
- Organizations are building too many ambitious products to compete in the market, which are difficult to sustain, and as a result they are failing.
- The key to successful product development is to build a collection of small products that solve one specific problem for one group of people very well.
- The best products are built by small teams with diverse skill-sets, backgrounds and perspectives.
- You should delegate decision making authority to the team, as they have a better understanding of the product which will allow them to make better decisions for the business.
- Every product needs a good roadmap so the team can plan for what’s coming, but the best products are built by teams that can quickly respond to new market insights.
- Outcomes should centre around few key questions such as what does it do for our business? And how do we know if the product is going to succeed?
- Cultivate a community of users who like interacting with your new products and are not afraid of testing your product in the market.
- The key to successful innovation lies in establishing a culture where good ideas can be made real, where the company and its teams can learn by doing, and are empowered to experiment and make mistakes.
- Companies need to learn from the market by engaging with users and competitors to develop their culture, how they work together and how they empower teams to try something new.
- The digital product development industry is always getting better with trial and errors, which differentiates the successful companies from the unsuccessful ones.
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