<ul><li>Google Glass, a virtual reality glasses product launched in 2013, failed due to lack of audience demand and no pain points it solved.</li><li>Apple introduced its own VR headset with a high price tag, facing a similar fate as Google Glass.</li><li>These products were developed because someone believed there was demand for them, but they didn't align with actual audience needs.</li><li>To avoid product failure, it is crucial to build products that address customer pain points and meet actual demand.</li></ul>

Avoid the Product Graveyard: Build What People Crave

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