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B2B Sales Strategy Trends For 2016

  • Big changes expected in B2B sales strategy and supporting technology for 2016.
  • Predicted 20% growth in SaaS, focusing on providing evergreen business value for customers.
  • Sales mantra involves customer value, predictive analytics, social sales, and mobile tools adoption.
  • Emphasis on consumption patterns, customer retention, and the use of predictive analytics.
  • Shift towards end-user-driven services model and leveraging social and mobile sales tools.

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