<ul><li>The analysis revealed strong retention patterns that can be replicated, but gaps in longterm profitability.</li><li>Flowlytics is a B2C SaaS platform that helps freelancers, solopreneurs, and small businesses streamline their financial workflows.</li><li>The dataset contains 225 rows of subscription data spanning July 2022 to June 2023.</li><li>The key findings are weak retention in some cohorts and the need for smarter spending decisions for long-term profitability.</li></ul>

B2C SaaS Cohort Analysis

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