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Arxiv

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Image Credit: Arxiv

Banking on Feedback: Text Analysis of Mobile Banking iOS and Google App Reviews

  • The rapid growth of mobile banking (m-banking) has reshaped the financial sector.
  • Sentiment analysis and topic modeling were used to analyze consumer reviews of m-banking apps from five major Canadian banks.
  • Positive reviews praised usability, reliability, and features, while negative reviews identified login issues, glitches, and dissatisfaction with updates.
  • The study provides actionable recommendations for improving user satisfaction and experience in mobile banking apps.

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