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Behind the $10 Million Virtual Reality Niagara Falls Tourism Blueprint

  • Augmented reality firm ImagineAR has signed a $10 million deal with Ontario real estate developer Mr J Grewal to deliver a 25,000-square-foot immersive experience centre in Niagara Falls, Ontario.
  • The project, led by ImagineAR's Framedays subsidiary, will offer AR racing, VR gaming, and mixed reality experiences to boost regional tourism.
  • The immersive center aims to transform the guest experience, offering curated, interactive experiences to enhance guest satisfaction and drive longer stays and repeat visits.
  • ImagineAR's AR-AI business model will drive scalable revenue for Niagara Falls XR tourism programme, and the company plans to deploy similar constructions in other regions.

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