Augmented reality firm ImagineAR has signed a $10 million deal with Ontario real estate developer Mr J Grewal to deliver a 25,000-square-foot immersive experience centre in Niagara Falls, Ontario.
The project, led by ImagineAR's Framedays subsidiary, will offer AR racing, VR gaming, and mixed reality experiences to boost regional tourism.
The immersive center aims to transform the guest experience, offering curated, interactive experiences to enhance guest satisfaction and drive longer stays and repeat visits.
ImagineAR's AR-AI business model will drive scalable revenue for Niagara Falls XR tourism programme, and the company plans to deploy similar constructions in other regions.