<ul data-eligibleForWebStory="true">The article discusses the key differences between Generative AI, AI Agents, and Agentic AI in the context of the hospitality industry.Generative AI focuses on creating new content based on prompts but lacks action implementation.AI Agents bridge the gap between Generative AI and real-world tasks by completing specific missions efficiently.Agentic AI takes it a step further by being a strategic thinker, understanding broader objectives, and proactively planning and adapting.Examples are provided of how each level of AI would handle a guest's request for assistance during a trip.The article suggests starting with Generative AI, then progressing to AI Agents, and finally piloting Agentic AI for innovation.It emphasizes building AI systems with intention and focusing on long-term goals rather than just task completion.Generative AI offers speed, AI Agents provide efficiency, and Agentic AI offers true intelligence and partnership in product experiences.The article encourages product teams to move beyond task completion AI systems towards goal-oriented AI for a competitive edge.Ultimately, to enhance product experiences significantly, aiming for Agentic AI is recommended.