The digitization of health records is not enough to provide a complete view of patients, necessitating a 360-degree approach.Advancements in technology allow for a more comprehensive view of patients to improve care delivery.EHRs, while sophisticated, do not always contain all necessary patient information, leading to data silos in healthcare.Healthcare is recognizing patients as complex individuals influenced by various factors beyond medical history.A 360-degree patient view integrates data from multiple sources to personalize care and enhance the patient experience.Healthcare master data management is crucial for ensuring data accuracy and forming a complete patient view.AI has the potential to transform healthcare but must be supported by reliable and clean data to avoid errors.Providers need to shift towards a consumer-driven approach for managing patient relationships to drive better health outcomes and business growth.