<ul><li>Data is raw information, findings are what the data shows, and insights provide the meaningful 'so what' that drives action.</li><li>Theoretical saturation is the point where research stops revealing new insights, emphasizing the importance of extracting meaningful implications from data.</li><li>Moving from data collection to finding patterns and drawing insights is crucial in transforming information into actionable strategies.</li><li>To improve insight generation, ask better questions, look for tensions and contradictions in data, and connect insights to business outcomes for compelling actions.</li></ul>

Beyond the Numbers: Why Data Doesn’t Tell the Whole Story

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