<ul data-eligibleForWebStory="false"><li>Product demand triggers in Africa may not be solely seasonal, but can also be behavioral, transitional, or aspirational.</li><li>A surge in demand for a durable household product was found to be influenced by life-stage transitions such as moving into a new home or setting up a first living space.</li><li>Forecasting demand based on social and economic milestones rather than weather can provide a broader opportunity for reshaping inventory planning and marketing strategies in Africa.</li><li>Relying solely on calendar-based forecasting may lead to missing important contextual factors influencing consumer decisions, presenting both a vulnerability and an opportunity for brands in Africa.</li></ul>

Beyond the Season: Rethinking Product Demand Triggers in Africa

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