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Beyond walled gardens: How Snowflake navigates new competitive dynamics
- Snowflake is evolving by embracing open data and expanding its governance model into an open data ecosystem while enhancing its simplicity message and governance strategy.
- The company is focusing on Systems of Intelligence (SOIs) to become a high-value part of the artificial intelligence-optimized software stack.
- Snowflake's shift from an analytic warehouse to enabling intelligent data apps is highlighted, signaling a strategic pivot.
- The company is improving its platform to cater not only to traditional analytic workload customers but also data engineering and data science personas.
- Snowflake's post-garden strategy aims to turn cooperative openness into control of the System of Intelligence layer, facing competition from various application vendors.
- The industry is shifting towards Systems of Intelligence, reframing competitive debates and emphasizing the integration of analytics with operational applications.
- Snowflake's strategic focus is on binding analytic insight to operational action before competitors to secure a strong position in the System of Intelligence layer.
- The company's Snowflake Summit 2025 introduced various features aligning with an engagement-intelligence-agency model, aiming to expand its total addressable market.
- Snowflake's approach includes simplifying data access, extending governance, enhancing data pipelines, and focusing on offering a comprehensive AI application framework.
- Snowflake's key challenges include reclaiming data engineering workloads, closing the ingest gap with competing connectors, and solidifying its position in the System of Intelligence high ground.
- The company is navigating towards securing control of the rich, governed knowledge graph essential for success in the agent-driven future where enterprise value lies.
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