<ul><li>Spotify's freemium model nudges users into paying for premium by making the free version annoying enough.</li><li>Spotify is not just a music app, but a data company that uses personalization to keep users hooked.</li><li>Despite its success, many artists are not happy with Spotify as streaming doesn't pay well for most artists.</li><li>Spotify's bet on podcasts is facing challenges as owning podcasts is proving to be harder than expected.</li></ul>

big brain breakdown 1 — how spotify trapped 600 million users in its ecosystem

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