<ul data-eligibleForWebStory="false"><li>Pinterest revolutionized social media by focusing on allowing users to curate content rather than chase likes and engage in forced interactions.</li><li>It became a mood board for the internet where users followed ideas, making it feel like organized daydreaming rather than doomscrolling.</li><li>Pinterest thrived on evergreen content and intent-driven traffic, mastering SEO early on and blending ads seamlessly with content.</li><li>Despite late moves towards video formats, Pinterest stayed true to its roots as a platform for planning and curating, selling possibilities rather than updates.</li></ul>

big brain breakdown 6— pinterest: the calmest social network that quietly hacked your attention

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