<ul><li>Blush by Abby is a personal website for a freelance makeup artist aimed at showcasing her portfolio and services for potential clients seeking makeup services for various occasions.</li><li>The website is being enhanced to improve brand awareness, user experience, and help clients make informed booking decisions by adding features such as service estimations, FAQs, and testimonials.</li><li>Current issues with the website include the lack of essential information like service pricing, terms, and conditions, as well as the absence of testimonials, making it difficult for potential clients to make informed decisions quickly.</li><li>The main goal of the enhancement project is to increase the number of clients by improving the user experience, providing clear information, and building trust on the website to convert more visitors into paying clients.</li></ul>

Blush by Abby [2022] — Enhancement PRD

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