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Booking.com’s Nine Predictions & Trending Destinations for Travel in 2025
- Booking.com’s annual Travel Predictions research highlights how people want meaning from their travel and a greater sense of purpose at the heart of each trip they take.
- Travelers will reject traditional expectations around age, gender, and what a typical vacation should look like, and focus more on personal growth and meaningful experiences.
- Booking.com's top trends for 2025 include 'Noctourism', AI-driven itineraries, men-only retreats, spending heirlooms, adventures for all ages, neuroinclusivity, vintage voyaging, airport experiences, and wellness/immortality trips.
- The report also includes the Top Trending Destinations for Travel in 2025, which include Sanya, China, Tromsø, Norway, and João Pessoa, Brazil, among others.
- The 'Noctourism' trend will see travelers seeking out dark-sky zones to engage in stargazing and other night-time activities.
- The 'AI = Alternative Itineraries' trend will encourage deeper connections with local communities and the planet more broadly.
- More men will prioritize mental well-being on men-only retreats as a response to the pressures of modern life.
- Travelers will prefer to spend their money on the 'trip of a lifetime' rather than leaving an inheritance, and multigenerational trips will increase priority shared experiences over material wealth.
- The 'Adventures for all ages' trend will see a parallel growth in desire among older travelers to reignite the passions of their youth.
- The future of travel is shaping up to be more intentional, value-driven, and inclusive, reflecting travelers’ desire for deeper connections and lasting memories.
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