<ul data-eligibleForWebStory="false"><li>Hackers are impersonating brands like PayPal and Apple to steal information and distribute malware, as per Cisco Talos' research.</li><li>Phishing scams involve victims calling scammers who pretend to be representatives and aim to extract confidential details or install malware.</li><li>A surge in brand impersonation attacks includes a tactic known as callback phishing, tricking individuals into disclosing sensitive data.</li><li>Increased focus on secure digital identities is emphasized due to the potential risks brought on by advances in artificial intelligence, says Cerby CEO Belsasar Lepe.</li></ul>

Brand Impersonation Scams Surge as Hackers Prey on Public Trust

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