<ul data-eligibleForWebStory="true"><li>Brand monitoring goes beyond counting mentions by analyzing and acting on brand conversations.</li><li>It includes tracking sentiment, competitive positioning, crisis spotting, and industry trends for insights.</li><li>Brands need monitoring for reputation management, product feedback, competitor analysis, and influencer opportunities.</li><li>Understanding sentiment, trends, and consumer feedback guides strategic decision-making and crisis management.</li><li>Tools like Google Alerts, Hootsuite Listening, and Talkwalker offer various levels of brand monitoring capabilities.</li></ul>

Brand monitoring: The 2025 guide for real business impact

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