Branding is an important element in the business plan that represents the business owner, product quality, and customer service to angel investors.Branding goes beyond advertising and encompasses the entire business, including marketing, pricing, customer service, and business culture.Startups can use clear and distinct branding to differentiate themselves in the market, making advertising efforts more effective.Before presenting a business plan to angel investors, it is important to have a well-defined brand that ties the entire business together.