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Brands should adopt Generative UI to retain customer loyalty

  • Traditional UX design has been valuable in offering familiar interaction patterns, but it also has constraints in terms of flexibility and dynamic interfaces.
  • Generative UI, powered by AI, allows for AI agents to dynamically select interface components, enhancing user experience by adapting to context.
  • Protocols like AG UI are bridging the gap between guided and generative UI by defining standards for AI-driven interfaces.
  • Brands are encouraged to embrace generative UI to maintain brand identity, enhance customer loyalty, and create more intuitive user experiences.

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