Traditional UX design has been valuable in offering familiar interaction patterns, but it also has constraints in terms of flexibility and dynamic interfaces.
Generative UI, powered by AI, allows for AI agents to dynamically select interface components, enhancing user experience by adapting to context.
Protocols like AG UI are bridging the gap between guided and generative UI by defining standards for AI-driven interfaces.
Brands are encouraged to embrace generative UI to maintain brand identity, enhance customer loyalty, and create more intuitive user experiences.