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Brave’s Onboarding is a Masterclass in Product Thinking

  • Brave browser's onboarding process focuses on simplicity and value without overwhelming users.
  • It leverages familiarity bias by resembling Google Chrome's interface for easier user transition.
  • The browser gently reveals its features like privacy settings and Brave Rewards progressively to prevent cognitive overload.
  • Brave's emphasis on privacy as the default setting builds trust by design and provides a better user-product relationship.

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