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Breaking into Product Management: A Complete Guide for APMs

  • APMs, or Associate Product Managers, play a vital role in product development by executing tasks such as user research, roadmap creation, and coordinating with different teams.
  • APMs need to analyze complex data to identify improvement opportunities and propose solutions to address issues such as poor user experience.
  • While coding is not mandatory, having a basic understanding of app development and APIs can help APMs align with the tech team.
  • APMs must possess effective communication skills to explain the benefits of feature changes to various stakeholders and manage multiple projects simultaneously.
  • In India, APM programs are offered by companies like Google and Flipkart, providing structured opportunities for individuals to fast-track into full Product Management roles.
  • Salaries for APMs in India range from INR 8-15 lakhs per annum at tech startups, with additional perks such as performance bonuses and equity.

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