APMs, or Associate Product Managers, play a vital role in product development by executing tasks such as user research, roadmap creation, and coordinating with different teams.
APMs need to analyze complex data to identify improvement opportunities and propose solutions to address issues such as poor user experience.
While coding is not mandatory, having a basic understanding of app development and APIs can help APMs align with the tech team.
APMs must possess effective communication skills to explain the benefits of feature changes to various stakeholders and manage multiple projects simultaneously.
In India, APM programs are offered by companies like Google and Flipkart, providing structured opportunities for individuals to fast-track into full Product Management roles.
Salaries for APMs in India range from INR 8-15 lakhs per annum at tech startups, with additional perks such as performance bonuses and equity.