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Brits ditch European holidays for Thailand and Australia in 2025

  • Brits are diversifying their holiday destinations and showing increased interest in Thailand, Australia, Japan, and Malta for 2025.
  • In January 2025, flight searches to Thailand reached over 41,600, an increase of 27% compared to the previous year.
  • Australia is the second most searched-for holiday destination, with a 6% increase in flight searches compared to 2024.
  • Japan has seen a surge in tourist interest, with flight searches increasing by 42% compared to the previous year.

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