In part 3 of the series, Gen AI used innovative solutions to address the customer problem hypothesis identified in part 1 and the promising market attributes discovered in part 2.
The Innovator GPT provided various product ideas, some meeting constraints like being cheap and simple, and others being more unconventional such as creating scary escape room challenges for training.
A study was conducted to gauge the creativity of the ideas generated by Gen AI, showing that they were seen as moderately creative by participants matching the target customer persona.
The results indicated an average creativity score of 2.13 on a 3-point scale, with the AI producing applicable and novel ideas that the human participants found to be somewhat creative.
Despite some challenges in the summarization process, the use of Gen AI proved valuable in generating business ideas and providing insights for decision-making.
Moving forward, the series will continue to develop and refine a combined solution based on the top-ranked idea, supported by the analysis and input from Gen AI.
The study involved 12 participants, with efforts made to match the demographic of technical project, program, and product managers.
Randomization of ideas for participants and considerations for reducing Y-axis labels in visualizations were highlighted as areas for improvement in future studies utilizing AI assistance.
The upcoming articles in the series will focus on creating a business plan leveraging insights from the preceding parts, demonstrating the practical applications of using AI in product development.
Overall, Gen AI showcased its capacity to generate creative solutions, providing valuable inputs for innovation and decision-making processes.
The series aims to continue exploring the potential of AI collaboration in product development and business planning, highlighting the benefits and challenges of integrating AI tools.