<ul data-eligibleForWebStory="true"><li>Generative AI is transforming businesses by enhancing operations, customer interactions, and innovation.</li><li>Amazon Bedrock facilitates building generative AI applications on AWS by providing access to various foundation models.</li><li>It offers simplicity, flexibility, and scalability, allowing experimentation with different models efficiently.</li><li>Amazon Bedrock Marketplace provides access to specialized foundation models to adapt and scale solutions easily.</li><li>Model evaluation within Amazon Bedrock helps in selecting the best model for specific use cases.</li><li>Personalizing models with Retrieval Augmented Generation (RAG) ensures accurate and contextually relevant responses.</li><li>Amazon Bedrock Knowledge Bases enrich responses with proprietary data, ensuring accuracy and context awareness.</li><li>Fine-tuning and continued pre-training in Amazon Bedrock help businesses refine models efficiently.</li><li>Bedrock Prompt Management simplifies prompt engineering by optimizing and refining prompts without additional code.</li><li>Amazon Bedrock Intelligent Prompt Routing optimizes AI performance and cost by dynamically selecting appropriate models.</li></ul>

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