<ul><li>Google Cloud Next announced the experimental launch of data products in BigQuery to address challenges such as siloed data, lack of business context, and data reliability concerns.</li><li>Data products in BigQuery allow for organizing, sharing, and leveraging data as a product, simplifying the transaction between data producers and consumers.</li><li>Benefits of utilizing data products in BigQuery include reduced redundancy, better prioritization, demonstrable ROI, and built-in data governance.</li><li>Data consumers can access faster insights and increased trust by easily searching, browsing, and discovering data products within the BigQuery environment.</li></ul>

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