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Building a Personal Brand on LinkedIn: 2025 Strategy Guide

  • LinkedIn has transformed from a job seeking platform to a space for professionals to develop their reputation and expand their network.
  • Key trends shaping LinkedIn in 2025 include having a professional photo, optimizing the banner image, and using a headline formula that resonates with the target audience.
  • Live streaming is a gamechanger on LinkedIn, with weekly live sessions boosting profile views by 85%.
  • The shift towards authentic storytelling and adding value to people's networks is driving engagement on LinkedIn in 2025.

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