In the early stage of a property marketplace, the goal was to increase supply of property listings.
Instead of paying property owners to list their homes, the platform offered expertise and connected them with reliable agents who could assist in selling their properties.
For property agents, a feature was built to provide direct access to property owners actively seeking help, eliminating the need for time-consuming manual canvassing.
By focusing on habit formation and intrinsic motivation, the platform achieved sustainable growth without relying on cash incentives.