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Building Multi-Store Capabilities with PrestaShop
- PrestaShop, an e-commerce platform offers multi-store capability within one installation for businesses of all sizes.
- Multi-store functionality allows managing assorted stores from a centralized location & saves time and efforts.
- Businesses can have different branding for each store but use the same backend infrastructure.
- This saves hosting costs and simplifies software maintenance as a business can run various storefronts under one installation.
- Multi-store features enable a business to segment its products, either by geographical area, product category, or customer type.
- With multi-store installations, businesses are able to share products, customers, and inventory between stores.
- To set up a multi-store environment, you need to enable multi-store mode, create new stores, configure products, categories, and inventory and customize store settings.
- Here are some best practices to keep in mind while running multiple stores on PrestaShop: Uniform Branding, Upgrades, Analyze Performance, Centralized Support, A/B Testing, Inventory Synchronization and Leverage Third-Party Tools.
- Multi-store capacity building in PrestaShop can give businesses control, enhance flexibility in brands & segmentation of the market for better customer experiences.
- With the right planning & execution, you can ride out the powerful multi-store features that PrestaShop has.
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