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“Buon gusto” — taste as the defining competitive advantage in a post-AI society
- The rise of generative and agentic AI has shifted the focus from production skills to taste as a competitive advantage.
- Taste is now crucial in decision-making across various domains, even in tasks traditionally requiring specific skills.
- AI has made creation more about conceptual direction than technical execution.
- Legendary music producer Rick Rubin exemplifies the power of taste in creative endeavors.
- Buon gusto, meaning 'good taste' in Italian, plays a significant role in understanding what is needed in various contexts.
- Generative and agentic AI reduce the costs associated with development and operation, impacting how taste is perceived.
- Two viable strategies include cultivating good taste and productizing personal perspectives, or relying on data and optimization to simulate taste.
- AI systems can reflect existing tastes but face challenges in cultivating a nuanced concept like buon gusto due to differences in human neural networks.
- Human brains possess unique capabilities such as tacit knowledge, multi-sensory processing, and gradual development that contribute to understanding and appreciating taste.
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