A naukri.com initiative
Medium
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Buying behaviors are changing — it’s social first
- Buying behaviors are evolving, with product discovery and purchasing moving towards social media and social search.
- Instagram is investing in improving search experiences to compete with TikTok.
- Over 75% of Gen Z is discovering products through social media rather than search engines.
- Social search results are different from traditional search engines, with visuals dominating feeds.
- Engaging and converting customers through social media is challenging for brands.
- Nectar Social is introduced as an AI-native social commerce platform to help brands scale and monetize social interactions.
- The platform aims to drive revenue at scale and enable conversational commerce.
- The founders of Nectar Social, Misbah Uraizee and Farah Uraizee, are former Meta leaders experienced in the social eCommerce landscape.
- Top brands like Olipop and Jones Road have shown interest in partnering with Nectar Social.
- AI technology is used by early adopters of Nectar Social to scale engagement and enhance conversion rates.
- Social eCommerce is projected to grow to $140 billion by 2027.
- Nectar Social is positioned to lead the transformational shift towards social-first buying behaviors.
- The platform aims to address the changing landscape of consumer behavior by focusing on personalized and authentic community management.
- Nectar Social is designed to help brands track and measure revenue from social media interactions.
- The platform enables brands to engage in relevant conversations and drive higher customer conversion rates.
- For brands adapting to social-first buying habits, Nectar Social offers a strategic advantage in the evolving market.
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